Facebook is lifting the lid on the algorithm that decides which posts appear in its news feed, as part of a drive to be more transparent and offer greater control to users. The feature "Why am I seeing this post?", being rolled out from Monday, offers some insight into the tens of thousands of inputs used by the social network to rank stories, photos and video in the news feed, the foundation of the platform. "The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that," Facebook's Head of News Feed John Hegeman told reporters on Monday. After a series of…