Tiger Woods’ Victory in Masters a Win for Golf Business
Tiger Woods' victory at the Masters golf tournament on Sunday, his first major victory since 2008, is expected to lift sales for sponsors, broadcasters and golf courses lucky enough to host a tournament with Woods playing. The competition put the 43-year-old back on top of a sport he helped transform 25 years ago. "Tiger sells golf," says Eric Smallwood, president of Apex Marketing Group, a Michigan analytics firm. Apex found that Nike earned $22.5 million worth of brand exposure just from Woods' final round, with Nike's "Swoosh" logo splashed on his hat, shirt, pants and shoes. Nike stock was up about one percent on Monday. Tournament broadcaster CBS Corp saw a ratings bump. Based on preliminary data, the final round of Sunday's tournament was the highest-rated morning golf broadcast since…