Famous Australian Skin Cancer Ad Returns to the Airwaves
On the 40th anniversary of a famous skin cancer campaign, research has revealed that a high number of young Australians are not using sun protection. Australia has one of the highest rates of skin cancer in the world. A new multi-million-dollar awareness campaign hopes to repeat the success of the ‘Slip Slop Slap’ advertisement of the early 1980s. “Sid the seagull” the voice of the advertisement’s jingle, urged Australians to protect themselves from the sun with a shirt, sunscreen and a hat. It is an enduring message that has educated generations of people since it was released 40 years ago. But the government believes rates of skin cancer are too high. The disease kills about 1,300 Australians each year. Research has shown that more than a quarter of Australians do…